Proper branding of your jewelry store is more important than ever.
A jewelry brand should create an image in the mind of your client.
It says that something is different at your-your jewelry brand, something more than business as usual.
Far too many jewelers have positioned their jewelry brand as a commodity,
A place where the client chooses you solely on the basis of price.
An attitude that says to clients, “Here is our selection, here are our lowest prices, buy from us.”
We call it “Blue Nile-itis”.
That incurable disease to race to the bottom in pricing to hopefully get more clients.
The sad truth is that the disease has reached almost epidemic proportions in our jewelry trade.
Is that the image you honestly want for your jewelry brand?
If you took a serious look at your website would you see row after row of jewelry product that isn’t selling very well?
If you took a look at your social media would your Facebook timeline show post after post of product shots and discount coupons?
I am here to tell you that there can only be a handful “lowest price” leaders because of the margin issues.
Case in point.
How many Wal-Mart rivals are there?
What is a jewelry brand to do?
What alternative is there?
The answer: Utility
Before the Internet, before social media, there was your local jeweler.
That jeweler was at that time an important part of the wedding preparation process.
Not only was that jeweler THE source of information about fine jewelry, but was also a source of information about florists, bakers, etc.
We provided more that just jewelry, we provided utility, we were a source of information and knowledge.
The local jeweler was the hub of the community’s conversations about weddings and special events.
Because we were seen as a trusted source we were rewarded with their bridal business, which led to a lifetime of jewelry purchases.
How does a jewelry brand become a trusted source today in the community?
How can we become once again the hub of a wedding and special event planning?
How can we provide the utility that gets rewarded with a lifetime of jewelry purchases in a digital 24/7 information world?
How?
That is the question that every jeweler is asking today.
The Jeweler’s Media Center is a mobile responsive, stand alone website, that makes your jewelry brand the preeminent source of jewelry information in your community.
We curate the best content from the vast world wide web and place it at the finger tips of young brides to be and lovers of fine jewelry on your Jeweler’s Media Center.
Your brand becomes the center of jewelry conversation in your community with relevant, engaging daily content, the latest bride and jewelry news, and personal content from your main jewelry website.
Branding Opportunities Abound!
The branding potential is certainly more than just content and informational links that we provide.
We have designed a drop down portion of the top menu bar just for your store.
Some jewelry brands use it to promote special online discounts or sales events.
Others use it to highlight key components of their main website.
While others have used this portion to bring awareness to their charities and social involvement.
We can tailor it to fit your needs.
Don’t forget that while it is only one portion of the main tool bar,
it can drop down to become several pages of information!
This drop down was reserved for your jewelry brand to convey your story.
Let’s get creative!
Utility Opportunity Abound!
The “Wedding Ideas” and the “Videos & Media” are pre-loaded reference areas for your site.
They were developed to highlight your brand as the premier destination for young brides and the preferred, trusted source for jewelry information.
To read more about how and why the links were developed simply click: Attract Young Bridal Clients
Feature Rich Design For Social Media Marketing
We know what jewelers need today because we work in the jewelry trade ourselves.
This feature rich design was developed from the latest in social media advances, website technology, and information services.
To learn more, look through out “Jeweler’s Media Center Advantages” series below.
It is obvious,
This program gives
your jewelry brand
a huge competitive
advantage
Let’s start today!
$595 per month with flexible billing date.
The all-inclusive price includes:
– Fresh, original content posted five days a week to your Jeweler’s Media Center, Facebook and Twitter account.
– Automated new client email capture system to continually add clients to your sales funnel.
– Sending out a monthly eNewsletter to keep your jewelry brand top of mind.
– Advanced analytics and in-depth analysis to stay informed.
– Client polling results and trends.
We provide a complete “Turn Key” solution to make your social media marketing more effective, grow your new client base, and energize your existing clients.
Start Getting Results From Your Online Marketing Today!
“Jeweler’s Media Center Advantage” series