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Jewelry Industry Management Consulting Firm

2018-01-15

Becky Stone – Diamonds in the Library

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Becky Stone – Professional writer/editor/blogger

CLICK ON THE PHOTO FOR COMPLETE SHOW NOTES.

We’re excited to sit down with the effervescent Becky Stone from “Diamonds in the Library.”

Becky talks about what it’s like to be a professional jewelry blogger and influencer.  She shares how she grew to have over 93,000 followers on Instagram, and how to best use Instagram.

 

Question #1  –  Most people take the path of least resistance through life because it seems safer, less stress, and normally pays enough to cover the mortgage.  The problem is that it doesn’t feed the soul.  How did you do it, I mean, how did you find the courage to break free from the relative safety of the corporate world to start “Diamonds in the Library?” What steps did you take to ensure your success, and do you feel like your on a better path now in your journey through life?  Timestamp:  [4:11]

Question #2  –  Becky, you’re a full-time professional blogger.  Can you share with us the difference between a blogger and a writer and what opportunities there are for jewelry stores and brands to use your writing services? Timestamp:   [7:14]

Question #3  –   Clearly you understand the power of Instagram in the jewelry space to change and influence the collective narrative. First off, why choose Instagram over Pinterest, Facebook, or the myriad of other social platforms?  Secondly, are there any tips you could pass on to our listeners just starting out on this platform, and for those more adept in this space, are there a couple of your favorite “power user” suggestions you could share?  Timestamp:  [9:35]

Question #4  –   One of the questions we kept getting asked as we were preparing for this episode was, “Ask her how she takes those beautiful Instagram photos!”  We researched and saw you wrote an in-depth article titled, “How to take great jewelry photos with your phone”, dated October 2nd, 2016, published on your “Diamonds in the Library” website.  Can you share some pointers with us?  Timestamp:  [13:23]

Question #5  – Looking over your blog and your impressive collection of Instagram photos, I can’t help but see a style reminiscent of Coco Chanel, especially where you freely mix precious with costume jewelry.  First off, are you a Coco follower?  Secondly, do you see the unmistakable fashion sense of Coco becoming more prevalent today or is there another style dawning on the horizon we should know about?  Timestamp:  [16:35]

Question #6  –  Getting back to your “Diamonds in the Library” website for a moment.  There was one area that certainly caught our eye, and that was the “Treat Yo’-Self” series of jewelry under $300.  What was the inspiration for this very popular series, and wherein the world do you find the time to curate all of the pictures and information?  Timestamp:  [18:27]

Question #7  –  Becky it seems as though you’re always busy.  We’ve already talked about how you can help jewelers through your writing skills, but could you take a few minutes and share with us the other opportunities the jewelry trade has to utilize your talents?  Timestamp:  [20:21]

Question #8  –  One of the points that I love about your “Diamonds in the Library” digital platform is your willingness to seek out jewelry designers that aren’t the “usual suspects” we hear bantered about ad nauseam in trade advertisements, are there a handful that we should step up and take notice of right now, and why?  Timestamp:  [22:10]

Question #9  –   The way today’s clients are influenced to buy jewelry has fundamentally changed in the last 10 years.  In many ways, you’re at the forefront of that tsunami of change that is washing over everyone in the jewelry industry. What advice could you share with jewelry stores and brands that still cling to the antiquated  “business as usual” mindset of client interaction and promotion?  Are there actionable steps they can take right now?  Timestamp:  [24:57]

Question #10  –  We covered a lot of ground today but is there one question that I should have asked you, but didn’t?  Timestamp:  [27:17]

 

What You Need To Know About Becky Stone:

Becky is a lifetime jewelry lover and professional writer/editor and blogger with a passion for all things written or bejeweled.

In 2015, after 7 years of writing and editing for the Federal government, she made the leap to Diamonds in the Library which is her full-time job and she couldn’t be happier about it.

Here are some of Becky’s articles that I definitely recommend:

– How to take Great Jewelry Photos with your Phone

– How to Pack Jewelry for a Move

–  Treat Yo’ Self-series of jewelry under $300

 

Fun & Helpful “Diamonds in the Library” Links

Index of Pretty, Shiny Things           Store Profiles

You can also try browsing through categories, like engagement rings, Art Deco jewelry, or emeralds.

On the Library side of the material,  Index of Book Reviews is where you want to be.

If you’re looking to build your own collection of jewelry, Becky recommends her list of jewelry stores.

 

Jewelry Designers Mentioned by Becky on the Show:

little h pearl jewelry       Marla Aaron Jewelry      Acanthus Jewelry            

Erika Winters Fine Jewelry        Neha Dani Fine Jewelry

Julia Lamb Fine Jewelry         Doryn Wallach Jewelry

 

Connecting With Becky Stone

Facebook,       Pinterest,       Twitter,      Tumblr,       Instagram,       Goodreads.

She loves to connect with her readers:  Email

Book Riot, is where you can find the majority of her bookish writings.

If you’d like to know more, please check out her press page.

 

Our “Inside the Jewelry Trade” Radio Show Episodes

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  • Elle HIll - Founder and CEO of Hill & Co
0:00
...
menu
  • Elle HIll - Founder and CEO of Hill & Co
  • #Lend Your Voice to the WJA
  • Dr. April Hayward - Diamond Producers Association Total Clarity Report
  • Atlanta Jewelry Show - Live Spring 2019
  • Georgia Jewelers Association Convention - Recorded Live
  • Jewelers Vigilance Committee - U.S. State Department Gets Tough On Sourcing
  • Liz Stamm - Director of Business Development for Virtual Diamond Boutique
  • Shane O'Neill - Vice President of Fruchtman Marketing
  • Ben Janowski - Janos Consultants, Pt 2
  • Ben Janowski - Founder of Janos Consulting
  • Yancy Weinrich - Senior Vice President of Reed Exhibitions
  • Mark Hanna - CMO Richline Group
  • Susan Wheeler - Jewelry Designer & Founder of the Chicago Jewelry Conference
  • Monica Stephenson - President of Anza Gems & iDazzle
  • Toby Pomeroy - Mercury-Free Mining Challenge
  • Avi Krawitz - Senior Analyst & News Editor, Rapaport Group
  • Jewelers Vigilance Committee - 2018 FTC Jewelry Guides
  • A.J. Tosyali - President of Benchmark Wedding Rings
  • David Bonaparte - President of Jewelers of America
  • Drew Lawsky - Show Director of Emerald Expositions Jewelry Group
  • Edahn Golan - Diamond Research, Analysis & Data
  • Brandee Dallow - President Fine Girl Luxury Brand Building & Communication
  • Kate Peterson - Performance Concepts Inc
  • Peter Smith - President of VIBHOR & Author of "Hiring Squirrels"
  • Marion Fasel - Founder of The Adventurine Magazine
  • Sally Morrison - 2018 GEM Award for Lifetime Achievement
  • Danielle Miele - Gem Gossip
  • Becky Stone - Diamonds in the Library
  • Aleah Arundale - Jewelers Helping Jewelers Facebook Group
  • Tiffany Stevens - CEO of Jewelers Vigilance Committee
  • Beth Bernstein - Bejeweled Magazine & Plan B Consulting
  • Brother Wolf Jewelry
  • Anish Desai - Star Gems & Custom Studio
  • Andie Weinman - CEO of Preferred Jewelers International
  • Brian Watkins - CEO of Ritani
  • Jimmy DeGroot - The Jewelry Marketing Guy & Jewelry Store Training
  • Embee Diamond Technologies - Sirius Star The World’s Brightest Diamond
  • Laura Stanley - Cutting The Esperanza Diamond At Stanley Jewelers Gemologist
  • Mike Botha - Cutting The Esperanza Diamond – Embee Diamond Technologies
  • Diane Robinson - Rough To Runway Huntress Jewelry Designer
  • Todd Reed - Raw Elegance Jewelry Designer
  • Pamela Froman - Get Crushed Jewelry Designer
  • Ron LeBlanc - The Gem Hunter Chronicles of Tanzania
  • Victoria Gomelsky - Editor-In-Chief of JCK Magazine
  • Linda Carlson - Author of “Advertising with Small Budgets for Big Results”
  • Matthew Perosi - CEO of Jewelers Website Advisory Group & Sapphire Collaborative
  • Ron LeBlanc of “Gem Hunt” on the Travel Channel Network
  • Marty Hurwitz - CEO of MVI Marketing
  • Live From JCK Talks 2015 Education Day
  • Trace Shelton - INDESIGN Magazine Editor-In-Chief
  • Peg Fitzpatrick - “The Art of Social Media: Power Tips for Power Users”
  • Jon Parker - DJP Executive Jewelry Search Consultant
  • Barbara Palumbo - Gumuchian Jewelry and Adornmentality.com Blog
  • Bryan Eisenberg - “Waiting for Your Cat to Bark? Persuading Customers When They Ignore Marketing”
  • Bryan Eisenberg - IdealSpot.com, “Buyer Legends. The Executive’s Storytelling Guide”
  • Paco Underhill - “What Women Want. The Science of Female Shopping”
  • Live from the JA New York Summer show
  • Rob Bates - Senior Editor of JCK Magazine
  • Laura Stanley of Stanley Jewelers Gemologist - AGS International Guild, Women’s Jewelry Assoc, & Jewelers for Children Charity
  • Chuck Goedtke - President of Swiss Brands, Inc - Internet Discounting & Do You Really Need To Carry Watches?
  • Matthew Tratner - Director of Membership and Sales for Jewelers of America
  • Michelle Graff of National Jeweler - Brands vs Non Brands, Jewelry With A Cause, & 10x Blog
  • Matt Stuller - Legendary C.E.O. of Stuller Inc
  • Interview with Doug Meadows of David Douglas Jewelers
  • Launching “Inside the Jewelry Trade” Online Radio Show
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Rod Worley
Rod Worley

The host of “Inside the Jewelry Trade” Radio Show – Jewelry Business Strategist –  President of Four Grainer LLC.  Author of the business books “A Reason To Chant,” and “A Reason to Chant – Jewelry Trade Edition.”  Rod lives in Atlanta with his wife and two almost-human cats.

Article by Rod Worley / Rod Worley "Inside the Jewelry Trade"

All Of Our Episodes

Play / pause
  • Elle HIll - Founder and CEO of Hill & Co
0:00
0:00
0:00
menu
  • Elle HIll - Founder and CEO of Hill & Co
  • #Lend Your Voice to the WJA
  • Dr. April Hayward - Diamond Producers Association Total Clarity Report
  • Atlanta Jewelry Show - Live Spring 2019
  • Georgia Jewelers Association Convention - Recorded Live
  • Jewelers Vigilance Committee - U.S. State Department Gets Tough On Sourcing
  • Liz Stamm - Director of Business Development for Virtual Diamond Boutique
  • Shane O'Neill - Vice President of Fruchtman Marketing
  • Ben Janowski - Janos Consultants, Pt 2
  • Ben Janowski - Founder of Janos Consulting
  • Yancy Weinrich - Senior Vice President of Reed Exhibitions
  • Mark Hanna - CMO Richline Group
  • Susan Wheeler - Jewelry Designer & Founder of the Chicago Jewelry Conference
  • Monica Stephenson - President of Anza Gems & iDazzle
  • Toby Pomeroy - Mercury-Free Mining Challenge
  • Avi Krawitz - Senior Analyst & News Editor, Rapaport Group
  • Jewelers Vigilance Committee - 2018 FTC Jewelry Guides
  • A.J. Tosyali - President of Benchmark Wedding Rings
  • David Bonaparte - President of Jewelers of America
  • Drew Lawsky - Show Director of Emerald Expositions Jewelry Group
  • Edahn Golan - Diamond Research, Analysis & Data
  • Brandee Dallow - President Fine Girl Luxury Brand Building & Communication
  • Kate Peterson - Performance Concepts Inc
  • Peter Smith - President of VIBHOR & Author of "Hiring Squirrels"
  • Marion Fasel - Founder of The Adventurine Magazine
  • Sally Morrison - 2018 GEM Award for Lifetime Achievement
  • Danielle Miele - Gem Gossip
  • Becky Stone - Diamonds in the Library
  • Aleah Arundale - Jewelers Helping Jewelers Facebook Group
  • Tiffany Stevens - CEO of Jewelers Vigilance Committee
  • Beth Bernstein - Bejeweled Magazine & Plan B Consulting
  • Brother Wolf Jewelry
  • Anish Desai - Star Gems & Custom Studio
  • Andie Weinman - CEO of Preferred Jewelers International
  • Brian Watkins - CEO of Ritani
  • Jimmy DeGroot - The Jewelry Marketing Guy & Jewelry Store Training
  • Embee Diamond Technologies - Sirius Star The World’s Brightest Diamond
  • Laura Stanley - Cutting The Esperanza Diamond At Stanley Jewelers Gemologist
  • Mike Botha - Cutting The Esperanza Diamond – Embee Diamond Technologies
  • Diane Robinson - Rough To Runway Huntress Jewelry Designer
  • Todd Reed - Raw Elegance Jewelry Designer
  • Pamela Froman - Get Crushed Jewelry Designer
  • Ron LeBlanc - The Gem Hunter Chronicles of Tanzania
  • Victoria Gomelsky - Editor-In-Chief of JCK Magazine
  • Linda Carlson - Author of “Advertising with Small Budgets for Big Results”
  • Matthew Perosi - CEO of Jewelers Website Advisory Group & Sapphire Collaborative
  • Ron LeBlanc of “Gem Hunt” on the Travel Channel Network
  • Marty Hurwitz - CEO of MVI Marketing
  • Live From JCK Talks 2015 Education Day
  • Trace Shelton - INDESIGN Magazine Editor-In-Chief
  • Peg Fitzpatrick - “The Art of Social Media: Power Tips for Power Users”
  • Jon Parker - DJP Executive Jewelry Search Consultant
  • Barbara Palumbo - Gumuchian Jewelry and Adornmentality.com Blog
  • Bryan Eisenberg - “Waiting for Your Cat to Bark? Persuading Customers When They Ignore Marketing”
  • Bryan Eisenberg - IdealSpot.com, “Buyer Legends. The Executive’s Storytelling Guide”
  • Paco Underhill - “What Women Want. The Science of Female Shopping”
  • Live from the JA New York Summer show
  • Rob Bates - Senior Editor of JCK Magazine
  • Laura Stanley of Stanley Jewelers Gemologist - AGS International Guild, Women’s Jewelry Assoc, & Jewelers for Children Charity
  • Chuck Goedtke - President of Swiss Brands, Inc - Internet Discounting & Do You Really Need To Carry Watches?
  • Matthew Tratner - Director of Membership and Sales for Jewelers of America
  • Michelle Graff of National Jeweler - Brands vs Non Brands, Jewelry With A Cause, & 10x Blog
  • Matt Stuller - Legendary C.E.O. of Stuller Inc
  • Interview with Doug Meadows of David Douglas Jewelers
  • Launching “Inside the Jewelry Trade” Online Radio Show

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