There is no shortage of digital marketing tools on the market today. What might surprise you is that of all the new, bright and shiny marketing tools out there, an old classic outperforms them all. Yes, we are talking about none other than email. In terms of ROI, Facebook, Twitter, video, and SEO can’t compare […]
Archives for January 2014
Four Ways Jewelers Can Avoid Crashing Their Social Media Efforts
As a content-driven social media marketing firm for the jewelry trade, we are amazed at how many jewelers and jewelry brands are literally crashing their social media efforts on a daily basis. The damage they are doing to their brand shows up in lost sales, fewer results in their traditional media efforts, and a disconnected […]
Four Easy Ways Jewelers Can Strengthen Their Email
Every day jewelers use email to interact with their clients. Most of us feel comfortable using email, but are you getting the most out of it? Have you ever asked yourself why your client didn’t respond or even open your email? Fortunately, there are four easy ways jewelers can strengthen their email, but before you […]