There is no doubting the popularity of Pinterest.
It is the 3rd largest and currently the hottest social media site in the world especially with women from 25 to 34.
That is an important buying segment for independent jewelers to be sure, but where does that leave your male jewelry shoppers?
Are there manly Pinterest alternatives that jewelers can use to reach perspective male clients?
The popularity of Pinterest lies in it’s easy user interface, as well as, the use of photographs to tell the story.
For many Pinterest
is Facebook without
The ladies use pinboards to plan their weddings, decorate their homes and organize their favorite recipes.
Guys like everything about Pinterest except the content.
Fortunately there are some good Pinterest style sites that men can call their own and that jewelers can use to reach them.
Each is different in the type of men they attract, but there is no mistaking the heavy dose of testosterone the moment you enter the sites.
Three Alternative Pinterest style Sites For Men
This Pinterest style site reminds me of a good-time college party.
DartItUp feels like a guy’s night out, without the designated driver.
All of it starts when you sign up and take the “Bro Compatibility Test”.
The test is a series of questions that determines what skills and accomplishments best identify you.
At the end of the sign up they give you a chance to see posts of other guys who answered like you.
You can unfollow whenever you like but it is a great way to get started and ease into things.
This site has a challenge section and a debate section with topics that are certainly man-centered.
The testosterone doesn’t end there, even the verbiage is geared for guys.
Instead of “Pin It”, you “Dart It”. Brandon Harris, co-founder of DartItUp said about Pinterest, “I loved what it did and I loved the features, but I didn’t like the content,”.
“The content is not geared towards a guy.
I am not interested in cupcakes or puppies.
But I am interest in cars and gadgets.”
That pretty much sums up DartItUp.
The tag line says it all. “Interesting. Man. Things”.
The first image bookmarking site created by men, for men.
The boards are referred to as “Workbenches” and instead of politely pinning something, you “Nail It”.
This social media site gives you the option to “bump” or “shame” an image to the “Top Voted” or “Wall of Shame sections.
The categories drop down menu quickly gets you into the feel of the site with many options.
Manteresting is for the rugged blue collar types that takes no prisoners and makes no excuses.
This social site was originally a side project developed by Brian McKinney and Glen Stansberry.
What sets Gentlemint apart from the other Pinterest style sites for men is that it has a tighter focus.
More upscale, more gin and tonic vs a cold, long necked Budweiser.
You don’t see the scantily clad women which you would expect on a typical male driven site.
Not quite G.Q.but headed in that old school, vintage inspired refinement direction.
Instead of “Pin It”, you “Save it to your Mint”.
Glen Stansberry, co-founder of Gentlemint refers to the site as, “a mint of manly things”.
He feels no pressure to set a certain bar for manliness.
Gentlemint has “Collections” that allow users to group images in whatever form they like.
The American Moustache Institute named it “one of the more manly websites on the planet”.
Each alternative Pinterest style sites for men is a different type of online man-cave with it’s own distinct flavor.
Men share content differently than women but if you are looking to gleam a window into what today’s online male is looking for than these three site can do just that.
There is no denying the impact of Pinterest on the social landscape but, if you are trying to reach your male clients, just remember that there are some manly alternatives to Pinterest for jewelers to use.
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