Jewelers who venture into search engine optimization for their web site often run across the phrase “White Hat SEO” and “Black Hat SEO”. These are coined terms to describe two different methodologies in achieving results. SEO is not a standard practice Like most things in life, there is a right way, a wrong […]
Archives for May 2012
Fun Social Media Guide For Jewelers
Let’s face it, with over 400 social media and social networking sites out there jewelry store owners need some sort of guide. Here is a light-hearted, fun example of some of the various social media sites out there, and how they are used. Social Media Guide for Jewelers – Twitter: I’m wearing my new diamond […]
SERP Position Matters For Jewelry Stores
Your jewelry store’s positioning on the Search Engine Results Page (SERP) does matter in many ways. Intrinsically even without training in search engine optimization (S.E.O.), everyone understands that to be ranked number one in anything matters. With that being said, the question boils down to how much does it matters? Let’s consider the results of […]