What are the marketing plan objectives for your jewelry store? Long gone are the days when you could run a few newspaper ads along with a handful of glossy magazine advertisements and call it a day for your marketing plan. The times have changed and so has the options available to reach your target market more effectively. […]
Archives for February 2012
Jewelry Store Marketing Basics
Understanding jewelry store marketing basics is needed now more than ever by independent jewelers. Granted, being an independent jewelry store owner/manager can seem like a daunting task. You have to be well versed in a whole host of specialties if you expect your store to flourish in these challenging economic times. Nowhere is there more […]
Jewelry Stock Turn Killers
There are some jewelry stock turn killers that you need to be on the lookout for in your jewelry store. Gone are the days when an independent jeweler could bank on the monetary value of their inventory going up every year. Many saw their cases full of gold and diamonds as a type of retirement fund. […]