Calculating an advertising budget for your jewelry store is vital to your store’s overall growth strategy. The key point to remember is that sales are a result of marketing efforts, not the other way around. By developing a realistic advertising budget you are setting your store up for future sales success. Regardless of which method you use to […]
Archives for January 2012
Your Client’s Top 10 Complaints
Have you ever wondered what your client’s Top 10 complaint list would be? What do the clients that shop your store really wish don’t happen as they are pulling up to your front door? With the proliferation of message boards and complaint sites on the Internet, it has become easier than ever to see what causes […]
Does Your Jewelry Store Have An Advertising Budget?
Does your jewelry store have an advertising budget? Those in the corporate jewelry trade would scoff at the question but unfortunately, research shows that less than half of all independent jewelry stores have an advertising budget in place at the beginning of the year. How can that be? Something as vital to the survival of […]