What a blog does for your jewelry store is significant to the overall client experience. Unlike any other form of media distribution, blogging provides an avenue for dialogue. Historically jewelry store advertisements were a series of one-way communications done through colorful, sanitized ads. Blogging breaks new ground with the ability of our clients to interact with […]
Archives for November 2011
New Empathy Closing Technique
Empathy as a closing technique can be a powerful tool in your jewelry selling arsenal. This approach can be used throughout your presentation to overcome objections in a non-confrontational way. The essence of the technique comes down to being willing to look at the objection from the client’s point of view. The classic reference to […]
Advantages For Jewelry Stores To Blog
The advantages for jewelry stores to blog are numerous and far-reaching. With the recent changes in social media distribution, the question of whether to blog or not is no longer optional for independent jewelry stores. You cannot afford to close your eyes to blogs because they are simply the most explosive outbreak in the information […]