WordPress is a free, easy, flexible platform that allows your jewelry business to have an online blogging presence.
Most independent jewelers realize that they need an online vehicle to reach their clients.
The question quickly comes down to which program to use?
I have tried Blogger, Dropal, Joomla, and WordPress.
In terms of cost, ease of set up, professional look and ability to make changes, seriously it wasn’t even a contest.
WordPress allows a novice computer guy like myself to quickly, and effectively reach our clients with a professional look.
Why WordPress For Jewelry Store Blogging
– Who is using WordPress for blogging?
Here is a short list of who is using it: Ebay, Yahoo, Ford, Wall Street Journal, Sony, People Magazine, Samsung, NY Times blogs, G.E., Ben & Jerry, C.N.N., Reuters, Forbes, G.M., Volkswagen, U.P.S., Harvard University, the British TV show Top Gear, and “10 Downing Street”, the British Prime Minister’s official site.
– How expensive is it?
WordPress is an open source software.
The program is free.
Yes, a program which is used by some of the most influential corporations in the world is free.
Web hosting companies like Hostgator offer packages that even offer you a free domain name if you sign up for their annual plan.
– Is it easy to set up and use?
By no means am I a tech kind of guy, however; I was able to get the site you are reading up and running quickly.
From the very beginning in 2003, WordPress was designed with ease of use in mind.
It was important for the design team to allow beginners like myself and experts alike to install WordPress easily.
– What about updating it?
Few things frustrate jewelry store owners more than having to wait around for a technician to update their website.
Not to mention the additional charges to make even the smallest of changes.
Those days are gone forever with WordPress.
The platform even has a comprehensive text editor so there is no need for any other tools – you can simply create and edit content all within the system.
– Does it comply with standard web guidelines?
From the very early internet days, there have been guidelines on how applications should be designed so that they work consistently across all web browsers.
The WordPress system is fully compliant and adheres to the W3C standards.
This means that you can rest assured that the WordPress sites and blogs that you create today will continue to work in the future.
– Still not convinced?
Consider the details from WordPress’s “State of the Word” user and developer survey. The survey found 14.7% of the top million websites in the world use WordPress. 22% of new active domains in the U.S. are running WordPress, and there are over 6,800 WordPress developers worldwide. Additional details can be found here: :http://wordpress.org/news/2011/08/state-of-the-word
Today WordPress is considered by many to be the de facto standard when creating website or blogs.
It is a powerful, easy, free platform that has been time tested.
Every jewelry store should have a platform to reach their clients online.
WordPress should clearly be the choice for your jewelry store blog.
Start Getting Results From Your Online Marketing Today!
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