Jewelry store myopia is a common occurrence in our trade. Nearsightedness, or myopia, as it is medically termed, is a vision condition in which close objects are seen clearly, but objects farther away appear blurred. Some in the business call it “tunnel vision” or “can’t see the forest for the trees”. The truth is […]
Archives for November 2011
What Brands Do For Your Jewelry Store
What brands do for your jewelry store is a hotly contested debate right now. The discussion centers around a few key points for each side. The nonbranded camp points out the lower initial cost, greater availability to pick and choose, and the fact they are less apt to be price shopped on the Internet. The […]
Is The Internet Holding Back Your Jewelry Store’s Sales?
Is the Internet holding back your jewelry store’s sales? For many independent jewelers, the Internet has now become a stumbling block to significant sales growth and the ability to expand its market share. Their store’s web site is merely an electronic signpost or just another listing in the Yellow Pages. If you’re not harnessing the […]