The greeting your jewelry sales professional gives sets the stage for the client’s overall experience. The money spent on advertisements, product lines, and architecture all become diminished if we drop the ball at the greeting. Why? It is because fine jewelry is a purchase literally dripping with emotion not strictly an intellectual purchase. We […]
Archives for October 2011
Causes For Dissatisfaction
What causes our jewelry clients to become dissatisfied with our store? To answer that question you have to look at what causes dissatisfaction. By definition, a client’s degree of satisfaction is the difference between their expectations and what they actually received. For example, you go down to the Lamborghini dealership to buy a new […]
Responding To Adversity
How do you respond to adversity? We face it every day in our personal lives and on our jewelry sales floor. It comes when we least expect it. When the timing could not be worse, but it comes anyway. You can learn a great deal about an individual or staff when they are facing […]