Surprising how many requests we get for information on how to do a diamond line drawing.
The connection is easy to make given the title, “Four Grainer”, and the articles written about the jewelry trade.
Truth of the matter is that there is a great site out there which provides instruction on how to actually sit down with paper and pencil to draw one of the most recognizable shapes in the world.
This is one of our favorites:
If you are more inclined to use a computer, try this site:
What amazes me still after all of these years in the jewelry industry is how ingrained the notion of giving a diamond as a token of love has remained.
The concept of linking diamonds to romance has to be credited to a copywriter named Frances Gerety who, in 1947 was working for N.W. Ayer & Son advertising agency.
Mr. Gerety you see, created the DeBeers slogan “A diamond is forever”.
DeBeers went on to build a large and effective campaign around that theme.
The slogan became so entrenched in our culture that in 1999 it was awarded the best advertising slogan of the 20th century by Advertising Age magazine.
How significant to our life is that piece of sparkling carbon?
It is estimated that 78 percent of all engagement rings sold every year are diamonds.
What makes that surprising is that the earliest surviving record of a diamond engagement being given as a betrothal ring only dates back to 1477, when Archduke Maximillian of Hamburg gave one to Mary of Burgundy.
Given the romantic connection that diamonds have to the world, it is understandable that people want to try to recreate its endearing shape.
Have always said that, “Just looking at a line drawing of a diamond makes most women smile.”
Keep smiling, and keep trying to do the perfect line drawing of one of the most recognizable shapes in the world!
Start Getting Results From Your Online Marketing Today!
More from my site
Latest posts by Rod Worley (see all)
- Cause & Effect – Jewelry with a cause & why you need it. - 2017-05-27
- Suppliers May Be In More Trouble Than Retailers - 2017-05-27
- I Wanna Sell Online - 2017-05-27