Sometimes it is important to pause, reflect, and appreciate the importance of salesmanship.
I remember Zig Ziegler reading this at one of his seminars years ago.
Recently a colleague sent me a copy.
It said, “Author Unknown”, but if you know who wrote it, please let me know.
I AM A SALESMAN
I am proud to be a salesman because more than any other man, I and millions of others like me, built a better world.
The man who builds a better mousetrap – or a better anything – would starve to death if he waited for people to beat a pathway to his door.
Regardless of how good, or how needed, the product or service might be, it has to be sold.
“Eli Whitney was laughed at when he showed his cotton gin.
Edison had to install his electric light free of charge in an office building before anyone would even look at it.
The first sewing machine was smashed to pieces by a Boston mob.
People scoffed at the idea of railroads.
They thought that even traveling thirty miles an hour would stop the circulation of the blood!
McCormick worked for fourteen years to get people to use his reaper.
Westinghouse was considered a fool for stating that he could stop a train with the wind.
Morse had to plead before ten Congresses before they would even look at his telegraph.
The public didn’t go around demanding these things; they had to be sold!
They needed thousands of salesmen, trailblazers, pioneers, people who could persuade with the same effectiveness as the inventor could invent.
Salesmen took these inventions, sold the public on what these products could do, taught customers how to use them, and then taught businessmen how to make a profit from them.”
As a salesman I have done more to the world what it is today than any other person you know.
I was just as vital in your great-great grandfather’s day as I am in yours, and I’ll be just as vital in your great-great-grandson’s day.
I have educated more people; created more jobs; taken more drudgery from the laborer’s work; given more profits to businessmen; and have given more people a fuller and richer life than anyone in history.
I’ve dragged prices down, pushed quality up, and made it possible for you to enjoy the comforts and luxuries of cars, radios, electric refrigerators, televisions, and double glazed homes and buildings.
I have healed the sick, given security to the aged, and put thousands of young men and women through college.
I have made it possible for inventors to invent, for factories to hum, and for ships to sail the seven seas.
How much money you find in your pay envelope next week, and whether in the future you will enjoy the luxuries of pre-fabricated homes, stratospheric flying airplanes, and a new world of jet propulsion and atomic power, depends on me.
The loaf of bread that you bought today was on a baker’s shelf because I made sure that a farmer’s wheat got to a mill, that the mill made the wheat into flour, and that the flour was delivered to your baker.
Without me the wheels of industry would come to a grinding halt.
And with that, jobs, marriages, politics, and freedom of thought would be a thing of the past.
I AM A SALESMAN and I’m both proud and grateful that as such I serve my family, my fellow man, and my country.
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The host of “Inside the Jewelry Trade” Radio Show – Jewelry Business Strategist – President of Four Grainer LLC. Author of the business books “A Reason To Chant,” and “A Reason to Chant – Jewelry Trade Edition.” Rod lives in Atlanta with his wife and two almost-human cats.